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Date: Thursday, February 3, 2011
Location: Dallas, TX- Maggiano's Little Italy
Format: Cocktails, dinner, and an interactive discussion with fellow marketers
Word of Mouth (WOM) is the world's most powerful sales tool. Ninety percent of consumers trust recommendations from their friends but only 33% trust online ads. Today WOM is more influential than ever, thanks to the amplification power of social media.
There are more than 500 billion WOM impressions on the social web this year, rivaling the reach of advertising. As Forrester Research Inc. says: "People receive roughly one-fourth as many impressions from each other as they do from online advertisers. Which ones do you think they pay attention to?"
Join us for an interactive discussion on how companies are harnessing the power of WOM & social media to drive positive recommendations and generate sales now, and how you can as well. Your host for the discussion will be Rob Fuggetta, the founder and CEO of Zuberance.
About the Brand Advocacy Series
The Brand Advocacy Series is an ongoing series of events hosted by Zuberance to explore how companies can energize their highly-satisfied customers (AKA "Brand Advocates") to drive positive Word of Mouth & sales. The Brand Advocacy Series features leading brands, marketers, and others who are driving the next phase of the social media revolution by turning WOM & social media into measurable business results.
Email firstname.lastname@example.org to request an invitation. We hope you will join us!