Use your Advocates’ reviews for marketing copy

You can hire the best copywriter, but they’ll never beat an Advocate when it comes to authenticity.

CDW realized that truism and as a result they started using advocate reviews in their marketing copy, said Lauren McCadney, Sr. Segment Marketing Manager for CDW.

With the success of using Advocate reviews, their next step is allowing Advocates to produce videos. Plus, CDW is building out a more formal and trackable Advocate referral program.