Video: How do you cope with or even convert detractors?

October 26, 2010: As popular as your brand may be, there will always be detractors. Do you let their negativity eat away at you and your customer base, or do you fight back? In an interview with David Spark, Travis Murdock of Edelman and Mark Silva of Real Branding provide some interesting PR and creative tactics to dealing with your brand detractors.

This video was taken at the social media event, "How to Turn Word of Mouth and Social Media into Sales," hosted by Zuberance. Click here to view the rest of the videos shot at the event.

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