Follow the series on Twitter with #SocialMediaROI
Many B2B marketers are already using social media as part of their marketing mix. But most B2B marketers are still wondering how to fully leverage the power of social media to achieve their marketing objectives.
In this free, interactive webinar, you'll learn from social media experts and B2B marketing leaders how to get the biggest bang from your social media buck in 2011 and beyond.
You'll get practical advice and real-world insights on:
- How to leverage Facebook and Twitter as marketing weapons
- How to turn social media into qualified leads and sales now
- How to measure social media marketing ROI
Lauren McCadney, Sr. Segment Marketing Manager, CDW
Lauren was recently named "Small Business Marketer of the Year," by a division of the Corporate Executive Board for a leading edge B2B social media program with positive ROI. Lauren is committed to helping to shape the next generation of social media practioners and recently served as a Visiting Instructor at the University of Texas at Austin. She taught Consumer Insight which she designed around the social web as the source of qualitative data gathering. Her commitment to the field extends to being Content Editor for a line of social media and integrated marketing communications graduate and executive education books. Lauren is a member of the Word of Mouth Marketing Association (WOMMA) where she currently sits on the Member Ethics Advisory Board. Follow Lauren on Twitter: @LMcCadney
Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya
Paul Dunay is an award-winning B2B marketing expert with more than 20 years success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and author of three "Dummies" books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010) and Facebook Advertising for Dummies (Wiley 2010). Through his new ideas in marketing and social media strategies, Paul has increased qualified lead generation 80% and helped Avaya gain recognition as one of Huffington Post’s Top 50 Most Social Firms. Follow Paul on Twitter: @PaulDunay
Rob Fuggetta, Founder/CEO, Zuberance
Rob is the driving force behind Zuberance's vision and strategy. He founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and the Social Web to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance's business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business. Follow Rob on Twitter: @RobFuggetta
All attendees will receive a free whitepaper, "Top 5 Myths of B2B Word of Mouth."
Register for "How to Make Social Media Work in B2B."