Word of Mouth is a powerful way to engage your prospects and customers, to drive awareness, and increase sales. However, when Word of Mouth turns on you—like what happened to Domino's Pizza in the last few weeks—the only choice is to amplify your positive Word of Mouth.
Don't let what happened to Domino's Pizza be the end-game in your business (just as it's NOT the end-game for them, either). Forward-thinking organizations are embracing their advocates. Are you?