Kety Esquivel

Meet the Panel for Our Next Webinar "Your Brand Advocates- How to Find Them and What They Are Worth"

The panel for our upcoming webinar, "Your Brand Advocates- How to Find Them and What They Are Worth," will feature four social media practitioners that work with large consumer brands on a daily basis. Kety Esquivel (Ogilvy), Esteban Contreras (Samsung), Frank Eliason (Comcast) and Rob Fuggetta (Zuberance) help brands improve their digital presence through new media channels. The webinar promises to be a lively one as the four pillars of digital marketing are represented here; the agency side with Ogilvy, the technology side with Zuberance, the customer support side with Comcast, and the consumer brand side with Samsung. Sign up today as space is limited.

The panel will discuss:

  • How to find and engage your Brand Advocates on Twitter, Facebook, LinkedIn, Google Buzz and more
  • How to determine the value of a Brand Advocate so you can get real ROI on your social media effort

The panel will be available to answer your questions and explore new ideas.

Webinar Date: Wednesday, July 28, 2010 at 10 AM PDT/ 1 PM EDT

Frank Eliason, Senior Director, National Customer Operations at Comcast

Frank's experience and goals are centered around creating the right experience for customers, and utilizing a variety of channels to reach them. Frank has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently, Frank works within the social and digital media to better measure, understand and assist customers. Doing so, Frank is defining the next generation of Customer Service. Follow Frank on Twitter (@comcastcares).

Kety Esquivel, VP of Digital Influence at Ogilvy

As a VP of Digital Strategy at Ogilvy, Kety provides a clear understanding of what’s important and relevant in the digital landscape to clients and their audiences. At Ogilvy Kety is a key architect in building the next generation agency focused on high impact word of mouth marketing. Kety provides clients with the strategies and solutions necessary toconnect with customers and constituencies across the digital landscape. Follow Kety on Twitter (@KetyE).

Esteban Contreras, Social Media Lead for Samsung

Esteban is the Social Media Manager for Samsung Electronics USA. He leads all Samsung Electronics efforts on Facebook, Twitter, YouTube, Flickr, and Google Buzz, as well as the integration of Social Media with other digital marketing strategies. Follow Esteban on Twitter (@socialnerdia).

Rob Fuggetta, Founder and CEO of Zuberance

Rob is the driving force behind Zuberance’s vision and strategy. He founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and the Social Web to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance’s business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business. Follow Zuberance on Twitter (@zuberance) or become a Zuberance Facebook Fan.