brand advocacy stats

March 21 WEBINAR: Three Surprising Facts About Brand Advocates

REGISTER NOW Date: Wednesday, March 21, 2012

Time: 11:00 AM PST/ 2:00 PM EST

Twitter hashtag: #zuberance

In the social media era, power has shifted from advertising’s Mad Men to millions of trusted Brand Advocates.

Zuberance, a social media marketing company that focuses on Brand Advocates, will present three surprising results from a major new study about these influential consumers. The study, which involved 1,445 US consumers, shows that Brand Advocates are even more influential than previously thought.

Join this free, interactive webinar to get new insights about Brand Advocates including:

  • How often Brand Advocates recommend, what they recommend, and why
  • The surprising size of Brand Advocates’ social networks (it’s much larger than previously thought)
  • What happens when Brand Advocates recommend products and services

You’ll also get expert advice on how you can turn your brand’s Advocates into a powerful marketing force. This webinar is sure to fill up fast. Register now!

Bonus! Each registrant will get a free copy of a new whitepaper that details the findings of Zuberance’s ground-breaking new Brand Advocate study.

Expert Speaker: Rob Fuggetta, Founder/CEO of Zuberance and author of upcoming book, "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force"

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a social media marketing company that powers advocacy programs for leading consumer and business brands. Fuggetta is a former partner at Regis McKenna, Inc., the legendary Silicon Valley technology marketing and communications firm, where he co-led the Apple account. He later became the CMO at Genuity, a Verizon spin-out which went public in June 2000, where he launched the award-winning Black Rocket e-business solution. He is the author of the forthcoming book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.

Check out the "Three Surprising Facts About Brand Advocates" Infographic!

About 1 in 4 People in the US are Brand Advocates

About 1 in 4 people in the US (or 60 million) are Brand Advocates, a virtual “Army of Advocates.” Brand Advocates are people who proactively recommend brands and products online and offline without being paid to do so.

Here’s how we arrive at this estimate:

1.      There are approximately 237 million people in the US age 13 and over. (source: US Census Bureau, 2000)

2.      About 1 in 4 people proactively recommend brands and products, according to various studies. (Note: Many of these studies have estimated the number of Brand Advocates who are adults. However, teens are also active Brand Advocates.)

3.      25% of 237M people = 59.25M Brand Advocates.

There are approximately 40 million adults (ages 18 and over) in the US online who are Brand Advocates. About 1 in 4 adults online are Brand Advocates.

Here’s how we arrive at this estimate:

1.      There are 209M people in the US age 18 or over. (source: US Census Bureau data, 2000)

2.      74% of US adults use the Internet (source: Pew Research, 2010). This means that 155M US adults use the Internet.

3.      24.9% of US adults online proactively recommend that someone make a particular purchase. (i.e. They are Brand Advocates.) (source: Synovate)

4.      24.9% of 155M = 39M US adults who use the Internet are Brand Advocates

Click here for more brand advocacy and word of mouth stats!