customer advocates

[WEBINAR] How to Super-Charge Content Marketing via Brand Advocates

Watch the recording by clicking the orange “Play” button in the player below. You have a secret content marketing weapon: Brand Advocates. As your most loyal, engaged, and enthusiastic customers, they’ll gladly create positive reviews, glowing testimonials, and more. Unlike your high paid agency or in-house copywriter, you don’t have to pay them thousands or hundreds of thousands or dollars to create compelling content. Simply make it easy for Advocates and they will happily create fantastic and authentic content.

Key Takeaways:

  • The top three content marketing challenges are creating original content, having time to create content, and creating high quality content. By turning Advocates into content creators, marketers can overcome all three of these obstacles.
  • Brand Advocates are highly satisfied customers who recommend a brand or product without pay or incentives. They recommend because they've had good experiences with a product or service and they want to help others.
  • Advocates will create various types of content including reviews, testimonials (stories), answers to prospects' questions, positive tweets and posts, plus multimedia content such as pictures and videos.
  • Compared to brand content, Advocate content is more trusted and credible, more influential, and less expensive.
  • Advocate content sells products by boosting conversion rates, increasing time on websites and average order size, and influencing purchase decisions of prospective customers.
  • A critical part of a content marketing strategy that involves Brand Advocates is to leverage the content they create smartly. Brands should post Advocate-generated content on their websites, put it in the consumer purchase path, on social channels, on third party review sites, and more.

Expert Speaker: Rob Fuggetta (@robfuggetta), Founder/CEO, Zuberance and author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (Wiley, 2012)

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.

Content Marketing + Brand Advocates = Black Friday Success

No one wants coal in their stocking from their CEO. That's why marketers spend vast time, money, and effort making Black Friday a great success. Approaching the holidays, brands typically pump up advertising, push promotions, discount products, etc. But if you want to hear a more innovative and cost-effective way to boost Black Friday sales, check out this sweet success story that leverages content marketing and brand advocacy.

After releasing a new version of their product, a software company wanted to get their customers to upgrade. Knowing that their customers are more effective salespeople, they got their Brand Advocates to create stories about the benefits of upgrading. These stories were sent to customers who hadn't yet upgraded, coupled with an exclusive promotional offer. The result? A whopping 68% sales conversion rate – about 50X higher than traditional online marketing conversion rates. (I'll wait for you to pick your jaw up off the floor....)

Here's the icing on the cake: The software company didn’t give Advocates any type of reward, perk, or incentive for creating stories. They simply made it easy for Advocates to create stories and then leveraged the content smartly. (You don’t need to pay or provide incentives to real Advocates. Their “reward” is helping others, studies prove.)

Don't wait until Black Friday rolls around next year to utilize this strategy. Start finding and activating your Brand Advocates today.

To learn more, register for our upcoming webinar "How to Super-Charge Content Marketing via Brand Advocates."

-Cara Fuggetta, Marketing Manager, Zuberance

3 Case Studies in 30 Min: How Box, AVG, and Parallels are Leveraging Customer Advocates

[UPDATED: VIEW WEBINAR RECORDING HERE]

3 B2B Case Studies in 30 Minutes: How Three B2B Companies are Leveraging Customer Advocates to Drive Sales Now

Date: Wed, Feb 29, 2012 Time: 11:00 AM PST/ 2:00 PM EST Twitter Hashtag: #zuberance

Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?

Expert Speakers:

Key Takeaways:

  • How to identify and energize your best customers (AKA Brand Advocates)
  • How to generate referral leads and boost sales via Social Media
  • How to lower customer acquisition costs and increase conversion rates and sales via your Brand Advocates
  • How to measure the impact of mobilizing Brand Advocates

Please feel free to share the invitation with your social networks!

P.S. Do you have any burning questions about the best ways to energize your Brand Advocates? Enter them on the registration page and we'll be sure to address them during the webinar.

REGISTER NOW!