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Multi-Industry Case Study: Turning Customers into a Powerful Marketing Force

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Download: Turn Your Customers into a Powerful Marketing Force If you're like lots of companies, you have a very valuable marketing resource just going to waste: Brand Advocates. They're your most passionate and influential customers. They're already recommending your products- with no incentive. Can you imagine what they'd do if you were working with them?

This report covers Word of Mouth Marketing success stories in various industries including:

  • Travel and Hospitality
  • Software
  • Health and Fitness
  • Consumer Electronics
  • Restaurants and Casual Dining

Download the Case Study to learn how:

  • Chili's energized their Advocates to share over 320,000 offers with their social networks.
  • Club One Fitness yielded a 9X ROI through their Advocates' recommendations.
  • A leading consumer electronics company increased their star ratings on Amazon from 2.5 to 4.1.

-Cara Fuggetta, Marketing Manager, Zuberance

Would you rather reach thousands who "like" your brand or reach hundreds of Advocates?

Have you ever played the game 'Would you rather?'

Would you rather always lose or never play?

Would you rather be able to stop time or fly?

Would you rather find true love or 10 million dollars?

Would you rather reach thousands of people who "like" you or reach hundreds of Brand Advocates?

Brands continue to work diligently to build their Facebook and Twitter followers, and although a vital piece of any social media strategy, how much more impressive would it be if they first focused on how many of their customers are Advocates?

Take Norton Anti-virus software for example...

14,000 Norton Advocates vs 150,000 Norton Loyalists were asked to write a product review and share offers via email.

Compared to Loyalists, Advocates:

  • opened the email at a 2X higher rate
  • clicked through at 2.5X higher rate
  • shared offers at a 9.5X higher rate
  • wrote reviews at a 25X higher rate

This is the essence of what I refer to as 'Advocate Gearing'. Reach a large group at a faster speed (or cadence) and achieve less impact - the Loyalists. OR reach out to a smaller, more responsive group and drive results with a greater impact - aka: An Advocate Channel.

What are your thoughts?

Webinar Presentation: Turning Loyal Customers into Salespeople #hotelmktg

Our latest webinar, produced with HSMAI, covered the difference between loyalty and advocacy, and how to leverage both to boost bookings and positive Word of Mouth. How to Achieve Social Media ROI in the Hotel Industry: Turning Loyal Customers into Salespeople

View more presentations from Zuberance


Key Takeaways:

  • Always be thinking about the next horizon. Customers now own the conversation. You must play amongst them to influence that conversation.
  • As marketers, we used to own the message. Now, we facilitate the message.
  • Loyalty and advocacy are not the same, though creating memorable experiences is the foundation of both.

Make sure to download a free copy of the whitepaper, “How Hotels Can Turn Word of Mouth & Social Media into Sales.”