edelman digital

Top 5 Reasons Why Brands Need to Focus on Earned Media

To download the white paper, click here.

Marketers currently face a barrage of challenges and shifts in the way consumers engage with their brands. The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Today, it's Earned Media impressions that are building brands and paving the way for an open dialogue between companies and their customers.

Download the white paper and learn:

  • Earned Media is the most trusted and credible form of content for a brand
  • Social media has amplified the sheer quantity and reach of Earned Media
  • 25 to 40% of all traffic and lead generation comes from Earned Media
  • Earned Media Lasts
  • Earned Media is Measurable

Paid vs. Earned media was also the topic of our recent webinar featuring Forrester's Sean Corcoran, Edelman Digital's David Armano, and Zuberance's Rob Fuggetta.

Click here to watch the webinar recording, "A Marketing Imperative: Balancing Paid vs. Earned Media."

-Cara Fuggetta, Marketing Manager, Zuberance

Slidecast: A Marketing Imperative: Balancing Paid vs. Earned Media

Last week I moderated a great webinar for Zuberance on the subject of paid vs. earned media. We had four presentations, and you can listen and watch the entire one hour webinar as a slidecast.

Upcoming 4/19 Webinar- Balancing Paid vs. Earned Media #PaidvEarned

Zuberance is co-hosting a webinar with Forrester Reasearch Inc’s Sean Corcoran and Edelman Digital's David Armano about how marketers can learn to more effectively balance Paid vs. Earned Media. Date: Tuesday, April 19

Time: 10am PST/1pm EST

Register here

We live in the age of the informed, connected and social consumer.  Marketers who fail to drive and leverage earned media may be risking the opportunity to increase brand awareness and reputation. Some new media evangelists, however, will tell you that social media will replace traditional advertising entirely. But the truth is – success for today’s marketers is learning how to leverage both.

Marketers Will Learn:

  • How to appropriately leverage Earned Media vs. Paid Media.
  • How to gain more Earned Media by tapping a large segment of your highly satisfied customers (aka Brand Advocates).
  • How to integrate Earned Media into your existing marketing efforts.
  • How to measure the impact of Earned Media

Register now!

Tell us about your experience with Paid and Earned Media

We’re conducting a brief survey to identify the questions, concerns and strategies marketers are experiencing with balancing Paid and Earned Media. The findings from this survey will be shared on the webinar.  Take the survey now!

Featured Panel:

  • Sean Corcoran, Senior Analyst, Forrester Research Inc (@seancorc)
  • David Armano, SVP, Edelman Digital (@armano)
  • Rob Fuggetta, Founder/CEO, Zuberance (@robfuggetta)
  • Moderator: David Spark, Social Media Journalist, Spark Media Solutions (@dspark)

Learn more about the webinar.

We hope you will join us!

-Cara Fuggetta, Marketing Manager, Zuberance