lead generation

New Lead Generation Solution Delivers Referrals From Brand Advocates

If someone told you there was a shoebox full of hand-written highly qualified referral leads buried next to a tree in South Dakota, would you grab a shovel and venture to retrive them? Judging by the stats below, I'm sure every marketer and salesperson would be on the next flight to South Dakota cracking a bottle of champagne!

Facts about Lead Generation

  • Sixty percent of B2B marketers say generating leads is their top goal for 2012, followed closely by 57 percent who said “converting leads into paying customers” is their top priority (MarketingSherpa, “2011 B2B Marketing Benchmark Survey”).
  • The average cost per lead using traditional outbound marketing tactics (direct mail, trade shows, direct marketing) is $346, according to HubSpot’s 2012 State of Inbound Marketing.
  • In a recent survey by HubSpot, about 25 percent of marketers said referral leads were worth $1,000 per lead to their company and about 10 percent said referrals were worth more than $10,000.

Today, we've announced a new lead generation solution to help marketers and salespeople generate thousands of "free" referral leads from their own Brand Advocates and their social networks. 

Zuberance’s new "Advocate Referrals" solution is not a tell-a-friend tool or pay for referrals tactic. It’s a complete referral marketing solution that enables companies to systematically:

  •     Identify Advocates from among customers, Facebook fans, Twitter followers, website visitors, and more;
  •     Leverage Advocates to generate referral leads by making it easy for Advocates to create and/or share compelling content and offers with their social and business networks;
  •     Track and optimize results in real-time.

How it works:

 

The Zuberance Advocate Platform automatically tracks which Advocates are sharing content and offers with their social networks; how many referrals have been generated; and the conversion rate for these referrals. A/B testing enables marketers to compare and analyze what offers or content being shared by Advocates are generating the most referrals. The Zuberance Advocate Platform also enables marketers to automatically re-engage Advocates to spur more sharing and referrals.

“Referral leads are the Gold Standard of leads, the Glengarry leads. These are the leads that marketers need and salespeople crave,” said Rob Fuggetta, Zuberance Founder & CEO. “Zuberance’s Advocate Referrals delivers thousands of qualified referral leads into the sales funnel, boosting sales fast,” he stated.

To learn more, read the full press release here.

Generate, Segment, Target: Revitalize Your Market Strategy

We’ve heard it all before: The customer is always right.  A satisfied customer is a loyal customer. Customer, customer, customer.  But, it’s true, the customer is the heart of any business; and in today's super-competitive business economy few things are as crucial to a company's bottom line as pleasing its customers.  Which is why, according to an article by eMarketer.com, 64% of marketers are planning on using their budgets to improve customer segmentation and targeting.  In order to effectively promote your product or service, drive sales, and increase the NPV of each customer, you need to segment your market and subsequently target them with appropriate messaging. Enter, Social Media?  According to a Harvard Business Review survey, 50% of respondents said that Social Media has “increased awareness of our organization, products, or services among target customers”.  The next slide says that 55% “use social media to monitor trends among [their] customers”.  What is confusing here is that the eMarketer survey presents only 2% of respondents allocating budgets towards Social Media and Word of Mouth channels in order to generate leads and promote their organization.

Word of Mouth is the #1 influencer of purchase decisions. So the statistic from eMarketer that 7% of those surveyed will be spending money on radio is staggering to me.

Marketers should focus on leveraging Social Media more than other marketing channels that are presumed “dead” or dying.  Meet the customer where they are, and where they are going to recommend you – which is on all the major social networks, the 3rd party review sites, and the blogs and/or forums associated with your industry / products or service.  Social Media tools are becoming more and more prevalent, relevant, easy to use and measureable.  Generate, engage and monitor your customers through these modern means – and save money while you’re at it.

-Lucy Arnold, Marketing Intern, Zuberance

Top 5 Reasons Why Brands Need to Focus on Earned Media

To download the white paper, click here.

Marketers currently face a barrage of challenges and shifts in the way consumers engage with their brands. The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Today, it's Earned Media impressions that are building brands and paving the way for an open dialogue between companies and their customers.

Download the white paper and learn:

  • Earned Media is the most trusted and credible form of content for a brand
  • Social media has amplified the sheer quantity and reach of Earned Media
  • 25 to 40% of all traffic and lead generation comes from Earned Media
  • Earned Media Lasts
  • Earned Media is Measurable

Paid vs. Earned media was also the topic of our recent webinar featuring Forrester's Sean Corcoran, Edelman Digital's David Armano, and Zuberance's Rob Fuggetta.

Click here to watch the webinar recording, "A Marketing Imperative: Balancing Paid vs. Earned Media."

-Cara Fuggetta, Marketing Manager, Zuberance