porter gale

This Week in Social: Lessons Learned from Myspace, Adobe's Message to ANA

Myspace: Five Lessons Learned From the Front - Tech Fortune

Myspace may be the most high-profile failure to turnaround a major Internet media property. Now, ex-CEO Michael Jones reveals what went wrong -- and why.

Adobe’s Message to ANA: Digital Can Be Measured - AdAge

While most presenters at the Association of National Advertisers annual meeting in Phoenix took the opportunity to tout their brands to the hundreds of marketers and vendors, Adobe SVP-Global Marketing Ann Lewnes aimed her pitch directly at one man -- the guy hosting the show, ANA CEO, Bob Liodice. "The goal of this presentation is to convert Bob Liodice" Ann said.

The Secret of Virgin America’s Happy Customers - iMedia Connection

For her opening keynote at iMedia's Breakthrough Summit, Porter Gale, former vice president of Virgin America, emphasized the power digital had in Virgin America's success. Gale took attendees through the never-before-shared making of the company that transformed the traditionally stressful, stale peanuts hassle of air travel into an experience so pleasant that one consumer said it was akin to "flying in an iPod."

Webinar Recording: Turning Fans and Followers into Brand Advocates - ZuberRants

Check out the recording from the recent Zuberance webinar on “Turning Fans and Followers into Brand Advocates,” where marketing experts shared best practices on leveraging your fans, followers, and customers to recommend your brand and products to their networks. The speakers presented social marketing success stories from top brands like Microsoft, Rubio’s, Blurb, and Ooma.

9 Ways Top Brands Can Use Social Media For Better Customer Service - Mashable

During the first day of the Social Media for Customer Care Summit in New York, a gathering of some of the largest brands in the world focused on how social service can be leveraged more effectively. Nearly every brand was struggling with the same three big questions, which became discussion topics and hashtags in their own right: #integration, #scaling, and #crisis.

Energize! New Book Coming Soon from Zuberance Founder #Energize

My biggest inspiration at Zuberance has always been our customers like Intuit, Rubio’s, and CDW and their fanatical Brand Advocates. Now, I’m putting their stories in a book, entitled Energize! How to Turn Fans, Followers, and Enthusiastic Customers into Social Media Marketing Machines.”

In the coming weeks, you’ll get sneak previews of the book here on the ZuberRants blog.


There are lots of books about social media.

(My friend Michael Brito has a new book called “Smart Business, Social Business.” I highly recommend it.)

But until now, there hasn’t been a book on how to turn Advocates into a marketing force.

Energize! fills that gap.


Energize! isn’t a social media marketing book, per se.

It’s about passionate Brand Advocates like George Hamma, an avid BMW Mini Advocate whose enthusiastic recommendations have inspired five friends to buy their own Mini’s, worth about $200,000 to BMW; Melody Overton (AKA “Starbucks Melody”), a Seattle attorney who is a walking Starbucks encyclopedia and who knows more about Starbucks than its baristas; and Justin Dorfman, a CDW Champion, whose enthusiastic recommendations have driven several hundreds of thousands of dollars in sales for the online IT retailer. (Read: Extreme Brand Advocate Stories.)

And it’s about innovative marketers and visionary business leaders that are transforming their companies and delivering ground-breaking marketing results by activating their Brand Armies. People like Lauren McCadney, who is championing advocacy at CDW; Porter Gale, a social media rock-star and former CMO at Virgin America; and Eric Ryan, the CEO of Method Products, whose avid customers (“People Against Dirty”) have turned household cleaners into a social movement.


Today, as the power has shifted from marketers to social-media powered consumers, getting more “social recommendations” (recommendations on the social web) has become the Holy Grail. Seventy-one percent of marketers say advocacy is now a top priority.

Energize! will show you how.

You’ll learn how to energize your Brand Army by getting them to recommend your brand and products via reviews, stories, answers to prospects’ questions, sharing promotional offers and content, and more.

Energize! will feature more than 100 real-world case studies, profiles of Brand Advocates and marketers, plus tips and tricks on how to build and activate your Brand Army.

I hope you have as much fun reading Energize! as I’m having writing it.

Stay tuned.

-Rob Fuggetta, Founder/CEO, Zuberance

Virgin America's VP of Marketing, Porter Gale, Joins Zuberance Advisory Board

We are thrilled to announce that Porter Gale, VP Marketing at Virgin America, has joined Zuberance's advisory board!

Gale has over 20 years of experience working in marketing, advertising and independent filmmaking. Porter joined Virgin America in October 2007 and she currently manages the Brand and Online Marketing, In-flight Content and Loyalty teams.

Gale is an innovative marketing strategist and out-of-the-box thinker that believes in pushing creative boundaries. She has extensive experience in partnership marketing, branded content development, social media and more.

“I am excited about joining Zuberance’s Advisory Board. By focusing on the sweet spot of the social graph – Brand Advocates – Zuberance is delivering measurable social media results and ROI to marketers,” Gale said.

“Porter Gale is a visionary marketer and social media innovator,” said Rob Fuggetta, Founder & CEO of Zuberance. “We are honored and delighted that she has joined the Zuberance Advisory Board,” he added.

Porter is a frequent guest lecturer, panelist and public speaker. She has presented at organizations or events including Harvard Business School, #140 Conference, American Marketing Association, TechCrunch, NFFTY, BizTech, The Economist Forum, The CMO Club, The Argyle Forum and more.

Read the full press release here.

-Cara Fuggetta, Marketing Manager, Zuberance