positive word of mouth

Two Truths & a Lie about Word of Mouth- REVEALED

Have you ever played the game, "Two Truths and a Lie?" Well, let's play the Word of Mouth version! [poll id="5"]

ANSWER: #1 is a lie.

Over 6 in 10 conversations about brands are positive, according to a 2010 study conducted by WOM researchers Keller Fay.

Positive Word of Mouth (by country):

  • US, 66%
  • Britain, 62%
  • Australia, 61%

Fewer than 10% of conversations in any of the countries are primarily negative about a brand.

Though it looks like we didn't fool Zuber Rants readers, this refutes the popular misconception that consumers are more likely to tell people when they have a negative experience with a company, brand, product, or service.

Check out Keller Fay's insights on Word of Mouth Around the World.

-Rob Fuggetta, Founder/CEO, Zuberance