social media case studies

NEW: Brand Advocacy & Social Marketing Resource Buffet!

Hungry for resources on brand advocacy, word of mouth marketing, and social media? Well you're in luck! We just launched our new resources page. Check out some of the featured content:



Case Studies

Stats on Brand Advocates

  • An Army of Brand Advocates- There are more than 60 million Brand Advocates in the US and billions worldwide, creating a virtual Army of Advocates.
  • The Power of Brand Advocates- 92% of consumers trust “recommendations from people I know.” Only 37% trust search engine ads, and just 24% trust online banner ads.
  • Brand Advocacy by Demographic- 50% of women with social network profiles purchased products because of information they got from friends or companies on social networking sites.


Panel discussions and key takeaways from past events

Visit the Brand Advocacy Resources Library

-Cara Fuggetta, Marketing Manager, Zuberance