social networking

Report: How Top Performers Leverage Social Networking to Mobilize Brand Advocacy

Market research firm, Gleanster, recently released a report called, "Deep Dive: How Top Performers Leverage Social Networking to Mobilize Brand Advocacy." The report explores some of the strategies, tactics, and tools currently being implemented by Top Performers in their online customer advocacy programs. Gleanster highlights that consumers are naturally inclined to share their experiences with a product or service, and they've been participating with company Facebook pages and Twitter accounts for some time now. But truly leveraging the enthusiasm of your most active supporters- moving them to influence others- takes more than a basic social media ccount. True brand advocacy programs allow companies to identify and motivate their most ardent fans while providing insights and systems that work at scale.

A few key takeaways:

  • Brand advocacy programs effectively drive new customer acquisition, ultimately resulting in higher sales.
  • Companies need to make sharing recommendations as easy and convenient as possible, and also make it possible for Advocates to disseminate their recommendations across multiple networks in one well swoop.
  • Brand advocacy programs can provide companies with important insights into the wants and needs- both met and unmet- of their most satisfied customers. These insights can help drive new product development as well as new loyalty programs and other initiatives that focus on enhancing the overall customer experience.

Download "How Top Performers Leverage Social Networking to Mobilize Brand Advocacy" now.

-Cara Fuggetta, Marketing Manager, Zuberance

Zuberance named a TiE50 Winner!

Zuberance was recently named a winner of the TiE50 Award in the Internet/Social Networking category at TiEcon 2011, the world's largest conference for entrepreneurs, venture capitalists, industry executives, and thought leaders. This year, the TiE50 program screened 1619 high quality companies worldwide, through a multi-tier screening and judging process. "TiE50 Winner was clearly ranked amongst the best of the breed by a team of 60 highly accomplished and experienced judges. These experts included globally recognized venture capitalists, CEO's, academia, and serial entrepreneurs," said Mr. Vish Mishra, Chairman of TiEcon 2011 and President of TiE Silicon Valley. "Being recognized as a TiE50 winner is a true testament to their entrepreneurial spirit and world class caliber," Mr. Mishra added.

"TiE50 companies this year again represented an extraordinary set of ideas, innovation, and business opportunities. Since its inception two years ago, 94% of TiE50 companies have been funded, attracting over $20 Billion in investments! 42 companies have already exited," said Ram K. Reddy, Chair TiE50 2011. "We plan to feature our finalists and winners through various channels and outreach programs during the year," added Mr. Reddy.

You can see the full list of TiE50 Award winning companies here.

Thank you to everyone who voted for Zuberance! We greatly appreciate it!
Read the full press release here.

-Cara Fuggetta, Marketing Manager, Zuberance

Help Zuberance win the Tie50 award for Internet/Social Networking!

Zuberance is a finalist in the Tie50 Awards competition (Category: Internet/Social Networking), which honors the most enterprising technology start ups. Please vote today to help us win!  And, help us spread the word socially by sharing this blog post.

To vote, go here, click on "Internet/Social Networking," and enter your email in the ID box in the middle of the page.  Scroll to Zuberance, and click "Like" to cast your vote.

Thanks for your help, we appreciate it!

About Tie50 Awards

TiE50 is TiE Silicon Valley’s premier annual awards program keenly contested by thousands of technology startups worldwide. Awards are announced at TiEcon, the world’s largest conference for entrepreneurs. TiE is a global, not-for-profit network of entrepreneurs and professionals dedicated to the advancement of entrepreneurship. TiE provides a platform for mentoring, networking & education, to entrepreneurs with over 14,000 members in 54 chapters across 13 countries.

-Cara Fuggetta, Marketing Manger, Zuberance