this week in social media

This Week in Social: Facebook to File IPO, Foursquare Adds Menu Details

Facebook Said to Plan Its IPO Filing for as Early as Next Week - Businessweek Facebook Inc., the world’s largest social-networking service, is aiming to file for its initial public offering as early as next week, two people with knowledge of the matter said. The company is discussing a valuation of $75 billion to $100 billion, said two people, who asked not to be identified because the plans haven’t been made public. Timing for the filing is still being discussed and may change, they said.

Foursquare Adds Menu Details to Restaurant Pages - eConsultancy

Foursquare has added another new feature to its desktop service – restaurant menus. At the moment the menus are available on the desktop and mobile sites, but the company says it will launch them soon on Foursquare's apps.

Facebook Timeline: Here's How Users Would Change It - Mashable

Opinions surrounding Facebook’s re-imagined profile are mixed. While many do like the new features, a number of vocal users have expressed their unhappiness with the changes. Because of this, Mashable asked their community to discuss how they would change Facebook Timeline to better fit their online lives. Here’s what they shared.

How Many Bad Reviews Does it Take to Deter Shoppers? - eConsultancy

Between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service, according to a Lightspeed Research study.

Comscore Study Confirms What We Already Knew: You're Wasting Money on Ads No One Sees - AdAge

One of the not-so-secret realities of the display-ad world is that a decent chunk of online ads are never viewed by web visitors. They either appear below the dreaded fold, or a user scrolls past them before they load. It's one of the main reasons that the ANA, 4A's and Interactive Advertising Bureau have partnered on their Making Measurement Make Sense plan: to create the "viewable impression" metric.

This Week in Social: Facebook to Place Ads in News Feed, Twitter Launches Brand Pages

Facebook to Start Placing Ads in User News Feeds in January - AdAge Facebook will feature its "Sponsored Story" ad units in users' news feeds starting next month, giving marketers a more prominent foothold in the social network. The move is seen as an important step toward Facebook's goal of delivering ads to its huge mobile-user base, and perhaps ultimately to third-party websites. "We really see Facebook becoming the operating system of the Internet for ad delivery in the future," says ad executive Dave Williams.

Most Top Brands Have Google+ Pages, But Few Have Many Followers - Mashable

At this point, most of the top brands have Google+ brand pages, but only a fraction of them are getting many visitors, according to two research firms.

Foursquare Gros to 15 million Users, More Than Tripling its Community in the Last 12 Months - Econsultancy

This marks a year of strong growth for Foursquare, during which it secured $50m of venture capital funding  that put a value of around $600m on the company. A blog post by co-founders Dennis Crowley and Naveen Selvadural said the cash would allow Foursquare to “move more quickly”, and the new membership stats suggest it has worked.

Twitter Joins Facebook, Google, Launches 'Brand Pages' for Marketers - AdAge

Twitter's existing brand pages have been under the radar, especially compared with the buildup around Google+ brand pages, which were launched last month. But Chief Revenue Officer Adam Bain said that he's spent the better part of the past year meeting with chief marketing officers, and brand pages were a recurring and frequent request.

Instagram Becomes the Largest Mobile Social Network - Socialfresh

Instagram added 2 million new users last month. Everyone seems to love the fast growing app (only available on iPhone for now).

This Week in Social: Foursquare's Revamped Site Could Rival Yelp, YouTube Tests Redesign

Foursquare’s Revamped Website Could Challenge Yelp - Mashable Foursquare announced recently it roll out a redesigned website that could challenge local review sites such as Yelp, Urbanspoon and Zagat. The company’s website has historically followed the functions and layout of its checkin-service mobile apps, but now will feature its own discovery features.

YouTube Tests Redesign Highlighting Google+ Videos, Subscriptions, and More - The Next Web

Besides the generally updated look, one of the more important changes here is the focus this redesign will put on shared content from Google+. This move should take Google one step closer towards extending the social platform more heavily into each of its products.

Like Twitter, Google+ Now Has Trending Topics - Techcrunch

Google quietly added a trending topics section to Google+ recently which now shows up when you perform a search on the social network. The new “Trends” section appears on the right-hand side of the page, and currently lists the top 10 items under heavy discussion like “Natalie Wood” and “Breaking Dawn,” for example.

Study Shows That Early Adopters of Social Media Have Captured Real Economic Value - Michael Brito's Blog

Business consulting firm, Bain & Company, released a report in September and concluded that early adopters of social media (Dell, Wal-Mart, Starbucks, JetBlue and American Express) have captured real economic value from their budget investments. The report also give some concrete advice for companies that are unsure about their investments and the value that social media can bring.

Zuckerberg: Facebook ‘Made a Bunch of Mistakes’ on Privacy - Mashable

Facebook has agreed to a settlement with the FTC over charges that the social network had deceived its users about privacy. The FTC had accused Facebook in an eight-count complaint of not living up to its own promises. Among them: sharing users’ personal information with third parties without their knowledge or consent, changing privacy practices without informing users, and claiming to have a program to verify the security of apps when it didn’t.

-Cara Fuggetta, Marketing Manager, Zuberance

This Week in Social: Lessons Learned from Myspace, Adobe's Message to ANA

Myspace: Five Lessons Learned From the Front - Tech Fortune

Myspace may be the most high-profile failure to turnaround a major Internet media property. Now, ex-CEO Michael Jones reveals what went wrong -- and why.

Adobe’s Message to ANA: Digital Can Be Measured - AdAge

While most presenters at the Association of National Advertisers annual meeting in Phoenix took the opportunity to tout their brands to the hundreds of marketers and vendors, Adobe SVP-Global Marketing Ann Lewnes aimed her pitch directly at one man -- the guy hosting the show, ANA CEO, Bob Liodice. "The goal of this presentation is to convert Bob Liodice" Ann said.

The Secret of Virgin America’s Happy Customers - iMedia Connection

For her opening keynote at iMedia's Breakthrough Summit, Porter Gale, former vice president of Virgin America, emphasized the power digital had in Virgin America's success. Gale took attendees through the never-before-shared making of the company that transformed the traditionally stressful, stale peanuts hassle of air travel into an experience so pleasant that one consumer said it was akin to "flying in an iPod."

Webinar Recording: Turning Fans and Followers into Brand Advocates - ZuberRants

Check out the recording from the recent Zuberance webinar on “Turning Fans and Followers into Brand Advocates,” where marketing experts shared best practices on leveraging your fans, followers, and customers to recommend your brand and products to their networks. The speakers presented social marketing success stories from top brands like Microsoft, Rubio’s, Blurb, and Ooma.

9 Ways Top Brands Can Use Social Media For Better Customer Service - Mashable

During the first day of the Social Media for Customer Care Summit in New York, a gathering of some of the largest brands in the world focused on how social service can be leveraged more effectively. Nearly every brand was struggling with the same three big questions, which became discussion topics and hashtags in their own right: #integration, #scaling, and #crisis.

This Week in Social: Location-Based Ads on Foursquare? 70% of Brands Ignore Twitter Complaints

Are Location-Based Ads on Foursquare's Radar? - Adweek A new option from Foursquare would, with a user's permission, automatically report the user's location near a designated spot or let the user know when friends are nearby. Foursquare Radar would relieve users of the need to call up the application and check in when they arrive at a destination. It could also provide a "geo-fencing" solution for businesses to reach out to potential customers in the area.

70% of Companies Ignore Customer Complaints on Twitter - Convince & Convert

Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt. New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question.

New Study: Consumers Go Online to Verify Product Recommendations - ZuberRants

A recent study by Cone Communications found that many consumers go online to seek additional information about products they’re considering purchasing as well as to verify recommendations they’ve received from their peers. This study truly highlights why it’s important that brands continuously drive their most enthusiastic customers to where prospects are seeking online product information.

LinkedIn's New Features- a Lot Like Facebook & Twitter with More Opportunities for Marketers - Social Media Today

Thanks to the recent updates, admins of company profiles on LinkedIn can post real, honest-to-goodness status updates and actually include a link! This is very exciting for now all updates you make to your company status will appear on your follower's LinkedIn home page. Your followers will have the option to Like, Share or Comment on your status update and in turn this "engagement" will also be seen by all of your followers' respective networks, providing your company, your brand with a whole new and expanded audience.

Google+ Traffic Falls 60% From Post-Launch Highs - Mashable

Traffic to Google+ spiked 1,200% in the first few days following its public launch Sept. 20, but has since plummeted by 60%, according to a report from a data analytics company.

-Cara Fuggetta, Marketing Manager, Zuberance

This Week in Social: What Google's Purchase of Zagat Means, Top Quotes from Dreamforce

What the Google Purchase of Zagat Means - Chicago Tribune Word that Google has acquired Zagat, the prestigious restaurant-rating organization, no doubt sent a current of excitement through the entire dining community, ending with an unpleasant jolt to Yelp headquarters. Use Google to search for any restaurant, and what pops up? The restaurant's home page, of course, usually followed by Yelp's collection of community reviews of the place. Sometimes, Yelp reviews pop up ahead of the restaurant's own page. Expect that to change now that Zagat's online ratings, previously available only to subscribers, become available to all and sundry under the powerful Google umbrella.

When Bloggers Don’t Follow the Script, to ConAgra’s Chagrin - NY Times

In August, food bloggers and mom bloggers in New York were invited to dine at an underground restaurant in a West Village brownstone run, apparently, by George Duran, the chef who hosts the “Ultimate Cake Off” on TLC. The surprise: rather than being prepared by the chef, the lasagna they were served was Three Meat and Four Cheese Lasagna by Marie Callender’s, a frozen line from ConAgra Foods. But it was the marketers, not the diners, who were in for the biggest surprise.

Top 10 Quotes from Dreamforce 2011 - ZuberRants

Memorable quotes from keynotes and sessions at Salesforces's Dreamforce 2011 in San Francisco from industry leaders and analysts.

Marketers View Social Media as Most Important For Upcoming Shopping Season - SocialTimes

More brands are electing the use of social media for an increase in name recognition this holiday season. In keeping with the Bizo survey, brands are aiming their marketing efforts toward social shopping into the fall season; and then without stopping, they are going all the way to the holiday season.

Facebook Begins Testing Friend Filters in Newsfeed - Mashable

Facebook has begun testing a slew of changes to the News Feed, including friend list filters and Smart Lists that automatically categorize your friends. The changes seem to be aimed at making the content within the News Feed more relevant. These changes, as far as we can ascertain from screenshots sent to us, show that Facebook is dividing the News Feed into lists, much like Google+ has done with Circles. “Feed filters make it easy to see a selected set of friend’s updates in one place and share exclusive with them,” Facebook’s guide to the new feature states.

-Cara Fuggetta, Marketing Manager, Zuberance

This Week in Social: What Klout is Really Good For, Facebook Ditches Places

What Klout is Really Good For... Sure, you can reach out to the Klout-identified influencers in the hope that their reach will generate the “home run of marketing,” but just like home runs never make up more than 40% of a baseball team’s annual production, the bulk of your marketing should be focused on generating a lot of walks, singles and doubles. Marketers should broaden their focus to genuine Advocates who are already recommending their brand but might not have a blog or thousands of followers on Twitter.

Zuberance Teams Up With Viralheat to Energize Undiscovered Brand Advocates

Zuberance recently announced that we are partnering with social monitoring and analytics platform, Viralheat, to provide our customers with the ability to identify and reach the large segment of undiscovered Advocates on one of today’s most powerful social channels: Twitter. Zuberance will be integrating Viralheat’s sentiment analysis API to locate authentic Advocates and energize them to drive recommendations through Zuberance’s social marketing platform. This provides us with the ability to deliver additional value to our growing roster of marquee brands.

Facebook Ditches Places- But embiggens local tracking

Facebook is abandoning its Places feature after just one year since it launched the function – at the same time, location settings within the social network are being ramped up. "We have now matured the 'check-in' and your chosen location can now be tagged in your posts by any device (mobile or laptop). This is an opt-in function and can be as broad as a town or country, or specific as your favorite pub."

Burberry Brings Fragance Sampling Campaign Exclusively to Facebook

Burberry is launching a new Burberry Body fragrance in September, but you can’t pick up a tester at counters yet. The UK-based fashion brand is distributing the first round of samples exclusively to its 7.6 million Facebook fans. In past interviews, beauty marketers have noted that Facebook fans tended to be their most loyal and engaged customers and, as such, make excellent recipients for sampling programs.

Ticketmaster now lets you tag, sit with your Facebook friends

Ticketmaster has integrated Facebook into its interactive seat maps: you can now tag your seat to let your friends know where you’re going to be sitting. The idea is simple: once your friends know which seats you purchased, they can then check to see if seats near you are available for purchase. On the other hand, they can make a point not to buy tickets anywhere near you.

-Cara Fuggetta, Marketing Manager, Zuberance

This Week in Social: How Google+ is Winning (and Losing), Foursquare Launches Tip Lists

LinkedOut: Another Social Network Opt-Out Draws Fire - WSJ It seems that privacy questions about social-networking sites are the new black. This time, some customers are expressing concern about LinkedIn, the job-networking site that had its IPO last month. At issue, a two-month-old site tweak that can turn members from ordinary career networkers into brand cheerleaders with their profile photo and name popping up in related advertising.

Social Media Hierarchy of Effects and ROISocial Media Today

We all know that Brand Advocates are actively promoting your brand to their network, but how did they get there? This article explains the hierarchy, or the funnel, of the social network and its effects.  If a brand nurtures the relationship through the stages in the funnel then hopefully they find a Brand Advocate who can help with positive ROI.

Foursquare Gets into the Crowdsourced Curation Game With Tip Lists - TechCrunch

Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. The company is now trying to improve on the Tips experience and get users to fancy themselves local experts. After all, you must know something about some place in the city you live in right?

6 Ways Google+ is Winning (and Losing) - AdAge

PepsiCo’s Shiv Singh, shares the pro’s and cons of Google+. He’s still trying to figure out if this network will become an add-on or a replacement to his current digital habits. To him, Google+ has the best of Facebook and the best of Twitter you have the ability to broadcast and select closed groups who should receive that broadcast. So is it meant to be a bridge between the two but do we really need that?

Restaurant Groupies Are Valuable to Companies - Star-Telegram

Call it fanaticism or simply dedication, but these are the ultra-enthusiastic fans that every restaurant craves. Restaurant groupies have always been around, but they're more valuable at a time when the economy forces consumers to choose carefully when they eat out, and a few online posts can inform thousands.

-Cara Fuggetta, Marketing Manager, Zuberance

This Week In Social Media: 5 Do's and Don'ts of WOM Marketing, Social Media = Social Business

5 Do’s and 5 Don’ts of Effective Word of Mouth Marketing  - Cara Fuggetta An article for the SocialTimes summarizing key takeaways from our New York Brand Advocacy Series panel discussion.

Social Media Revolution: 2011 Edition Another Erik Qualman video that's chock full of social media stats, 2011 edition. Social Media Becoming Social BusinessHBR- David Armano  Social Media is turning into Social Business to most organizations.  Harvard Business Review suggests that there are areas of Social Business that are poised to explode: Organizational Design, Social Business Intelligence, and Cultures of Collaboration, Co-Creation & Shared Value.  Social Media and Social Business must be linked - the expectation for real-time responses is only increasing.

13 Startups that Wowed Us Catalyst S+F's Jim Nichols offers a list of companies that appear to have the stuff to move the needle for marketers.

Small Businesses That Understand Social Media At this point, it is almost irresponsible to not have a social media presence as part of your marketing mix.  However, many businesses continue to be behind the trend.  This NY Times article highlights two small businesses who are successfully harnessing their social media.  Their approaches are interesting, inexpensive, effective, and easy to reproduce.

-Lucy Arnold, Marketing Intern, Zuberance