Tips to Go Pro: 5 Things You Don’t Know About Twitter

(This post was originally published on WOMMA’s “All Things WOM” blog.) I’m pretty much obsessed with Twitter. I give Tweetorials all the time to colleagues, friends, my cat, pretty much anyone who is interested in learning how to utilize the social network that has completely revolutionized global communication. I’m constantly looking for insider tips and tricks to reach Twenlightenment (that’s a stretch I know, but you get the idea). Here are five Twitter tips you’re probably unaware of:

1. If you start a tweet with someone’s Twitter handle, most of your followers won’t see it.

There’s a major difference between a @mention and a @reply. I see this mistake all the time and it makes me cringe, especially when I see it from major brands. By starting a tweet with someone’s twitter handle (a reply), you’re limiting the amount of followers that will see that tweet.


For example if I were to tweet “@WOMMA rocks my socks!”, only people that follow both me and @WOMMA would see this tweet in their feeds. However, if I mentioned @WOMMA anywhere in the tweet besides at the beginning (“My socks are rocked by @WOMMA!), all of my followers would see the tweet regardless if they’re following @WOMMA or not. (And if you’re not following @WOMMA, tsk tsk on you!)

2. The 140 character limit is false.

Sometimes, gosh darnit, I just need a little longer than 140 characters to rant about how ridiculous Bravo TV’s new “Silicon Valley Startups” is (even though I’ve watched every episode thus far). Thankfully, a tool called Twitlonger allows you to compose a lengthy tweet that will post with a “….[link]” at the end that followers can click on to read more. However, my advice to you: Don’t get cray with Twitlonger. Twitter’s limit is 140 characters for a reason. Only use this tool when necessary.

3. You can search for tweets geographically.

Interested in a topic in a certain area? Type “Near:[City] Within:[Miles]” to refine your search (see below). Twitter has many other advanced search features to enhance results such as positive/negative tweets, questions, and more.




4. You can operate Twitter using keyboard shortcuts.

Using is a mouse is so old school. If you really want to up your Twitter game, get to know the keyboard shortcuts. Go to, type a question mark and you’ll see a directory of keyboard commands like ‘r’ to retweet or ‘g p’ to go to your profile.


5. You can find out who’s unfollowed you.

Have you ever noticed your following count fluctuate and wonder exactly who is over you and your tweets? Find out with to see who’s unfollowed you and when. Then you can sulk… or harass them. Your choice.

Do you have any insider tips to add? Help us out and share them here!

-Cara Fuggetta, Marketing Manager, Zuberance

This Week in Social: Twitter to Add Photo Filters, Foursquare Adds Ratings

Twitter to Add Photo Filters to Compete With Instagram - NY Times

Twitter is finally learning a lesson from Facebook: If you can’t buy it, build it. In the coming months, Twitter plans to update its mobile applications to introduce filters for photos that will allow people to share altered images on Twitter and bypass Instagram, the popular mobilecentric photo-sharing network, according to people who work at the company but asked not to be named as they are not allowed to discuss unannounced projects. The filters on Instagram make photos look like they were shot with 1960s Kodachrome or with 1890s sepia tone film.

Users Can Bypass EdgeRank, Opt-In To See All Facebook Page Posts - AllFacebook

The biggest recent gripe by brands on Facebook (as well as George Takei and Mark Cuban) has been the fact that fans don’t see all of their posts. Now, it appears that users can fix this. A reader tipped off sister site Inside Facebook, showing that some users can select to see notifications on desktop and mobile each time a page posts. By opting in to receive notifications whenever a page posts something, users can then see every post — answering a major problem for users and pages alike.

Obama’s “Four more years” bumps Bieber For Most Retweeted Tweet Ever - SF Gate

Not only did President Barack Obama beat challenger Mitt Romney to win reelection, but he shoved pop star Justin Bieber off the top of the charts for most re-tweeted Twitter tweet ever. The tweet, “Four more years,” with a photo of the president hugging first lady Michelle Obama, was sent about 8:16 p.m. Pacific time as the major TV networks were calling the race in Obama’s favor. In three hours, the message had been re-tweeted about 455,000 times, easily shattering the previous record of 223,000 set by Bieber in September.

Foursquare’s New Ratings Feature Should Terrify Yelp - VentureBeat

Yelp, Foursquare is gunning for you. The social network is adding to its iOS app and website a fairly minor yet hugely significant feature: Ratings. With the addition, Foursquare says its service will tell users where people actually like to go, not just the places they’ve visited.

Retailers Make Marketing Mistakes Amid Hurricane Sandy Tragedy - iMedia Connection

Hurricane Sandy was devastating. It took the lives of 113 people. An estimated 30,000 to 40,000 people will be left homeless. 8,000,000 people were without power from South Carolina to Maine (and many still remain without power). Amid the chaos, four major retailers somehow saw Hurricane Sandy as a marketing opportunity. Perhaps the potential dollar signs clouded their common sense and sensitivity for fellow Americans.

This Week in Social: Facebook Cuts Off Reach Generator, "Pin This" Sees 637% Growth

Facebook Cuts Off Reach Generator - AdWeek While Facebook recently rolled out the ability for advertisers to target customers in their CRM databases, it is cutting off the ability for big brands to make sure a page post hits a majority of their fans through the Reach Generator tool. “We are simplifying our offerings for advertisers, who can now achieve reach goals through Promoted Posts, a recently launched product which gives businesses the increased flexibility to hand-select and boost posts in the News Feed,” said a Facebook spokesperson.

Look Out, Facebook Like Button: Pinterest's "Pin This" Sees 637 Percent Growth Since Februrary - AllFacebook

The ever-present Facebook like button has seen growth of 34 percent since February in terms of being published to external websites. One would think that 34 percent is a fairly solid growth rate, but it placed Facebook behind Google Plus, AddThis,Twitter, StumbleUpon, and LinkedIn. And all of those social networks were dwarfed by the performance of the Pin This button from Pinterest, which saw growth skyrocket by 637 percent.

Twitter's New Cover Shot Head Image- A Couple of Tips - Business 2 Community

As the update stands at the moment – you can effectively enhance your Twitter profile by including a background header image around your profile pic. Great for brands and enables individuals to get a bit more creative too. Simply select to update your Profile using the iPad App and select your Header image.

How to Tap into the Mind of Brand Advocates - AllThingsWOM by WOMMA 

A kick ass product or stellar customer service can be major factors in driving word of mouth. But let’s take a step back and look into the mind of a brand advocate. By getting a deeper understanding of their motivations and personality traits, we can tap into their wants and needs more effectively, forming a mutually beneficial relationship between brands and their best customers.

Five Ways to Spot a Fake Online Review, Restaurant or Otherwise - NPR

Thinking of going to a nice restaurant? Before you decide, you probably go online and read reviews of the place from other customers. Online reviews of restaurants, travel deals, apps and just about anything you want to buy have become a powerful driver of consumer behavior. Unsurprisingly, they have also created a powerful incentive to cheat.


This Week in Social: Ch 1 of "Brand Advocates" Now Available, Foursquare Lets Brands Talk to Users

Foursquare to Let Brands Talk to Users Who've Checked in the Most - AdAge Foursquare will start letting businesses capitalize on the enthusiasm of customers who've checked in repeatedly by rolling out a way to message them, starting today. Through the "local updates" tool, businesses can send their updates to a pool of users who will be picked by Foursquare's algorithm based on the frequency and recency of their check-ins and the businesses they've "liked" (a feature Foursquare made available with its redesign last month).

Now Available! Download Chapter 1 of New Book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force -

In this ground-breaking book, advocacy expert Rob Fuggetta shows marketers and business leaders how to identify Brand Advocates; energize them to spread positive Word of Mouth and drive sales; and track results from advocacy programs. Brand Advocates is chock full of colorful real-world stories of Brand Advocates and innovative marketers who are getting eye-popping results by turning Advocates into powerful marketing forces.

Twitter is Working on a Way to Retrieve Your Own Tweets - NY Times

Trying to remember that pithy, brilliantly composed tweet about the latest Wes Anderson movie that you fired off a few months ago? You’re out of luck: Twitter gives users access only to the last few thousand posts made to the site. But Dick Costolo, Twitter’s chief executive, promises that this will eventually change.

No API For You: Twitter Shuts Off "Find Friends" Feature For Instagram - TechCrunch

Instagram has just announced 80 million users and a new app update; Noticeably missing in the update? The “Find Your Friends” on Twitter feature, which allowed users to follow the same people they follow on Twitter on Instagram. The feature is missing due to API restrictions from Twitter’s end, restrictions that possibly came about over concerns about Instagram’s scale and its strain on data pulls.

New INFOGRAPHIC: Influencers vs Brand Advocates and Why Influencer Outreach is Overrated - ZuberRants

Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. 40,000 Twitter followers may look tempting, but don’t overlook your own satisfied customers, your genuine Brand Advocates. While their networks may be smaller, their enthusiasm is greater and their recommendations drive real business.


When Will They Learn? Celeb Boutique's Horrendous Tweet Causes Outrage in Twitterverse

Celeb Boutique, an online fashion retailer, recently created one of the most insensitive tweets in all of Twitter history. In response to the devastating movie theater shooting in Aurora, Colorado last Friday, #Aurora was trending on Twitter. The Twitterverse was filled with disbelief, sorrow, and prayers for the victims and families affected. Celeb Boutique saw that #Aurora was trending and attempted to gain some exposure with the tweet below:

Of course this tweet was followed by utter outrage from Twitter users:


Celeb Boutique responded with the following series of tweets:




Celeb Boutique's excuse for their horrendous tweet shows their lack of social media skills. Including a hashtag in a promotional tweet without researching the trending topic is just plain lazy and irresponsible. You would think companies would have taken note after the infamous Kenneth Cole Twitter blunder in February 2011 when the brand decided to piggyback on #Cairo trending.

KEY TAKEAWAY FOR BRANDS: Research hashtags before including them in your tweets. A 1-2 minute task could prevent a complete PR disaster.

-Cara Fuggetta, Marketing Manager, Zuberance

This Week in Social: Twitter Implements New Privacy Option, GM to Forgo Superbowl Ads

Twitter Implements Do Not Track Privacy Option - NY Times It’s no secret that Facebook is worth about $100 billion because itcollected personal data about its users. A lot of data. Although Twitter tracks its users too — albeit in a much less aggressive way — the company has decided to take a different route. It announced Thursday that it is joining Mozilla, the maker of the Firefox Web browser, and giving its users the ability to opt-out of being tracked in any way through Twitter.

Marketers from GNC to P&G Weigh in on Social Platform Strategy- Brands on Facebook: Advertising is Optional - AdAge

One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well? That's the question facing brands -- as well as investors --as Facebook prepares for its anticipated $100 billion IPO on Friday.

GM to Forgo Pricey Superbowl Ads - WSJ

General Motors Co. said it will forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations. Super Bowl advertising is effective but has become too expensive to justify the cost, Joel Ewanick, GM's global marketing chief, said in an interview. Ads for next year's National Football League championship game are up about 9%, selling for about $3.8 million for a 30-second spot, according to media buyers.

Facebook Running Tests For User Highlighted Posts -

Facebook is considering charging its members US$2 to "highlight" important posts so they are more visible on the social networking site. The feature is being trialled and was chanced across by a Facebook user in Whangarei who initially assumed it might be a scam. However, Facebook spokeswoman Mia Garlick confirmed it was a new "feature" it was testing.

Internet Greets Facebook IPO Price With Glee, Skepticism - CNN

Friends may be priceless. But 'friending' is worth $38 a share. That's what Facebook set as the initial price when its stock begins trading on Wall Street Friday morning. That's at the top end of the range analysts were expecting and gives the company a valuation of roughly $104 billion.

This Week in Social: Twitter Pumps Discovery Feature, Facebook IPO May 18

Twitter Pumps Up Discovery Feature with Social Signals - CNET

Twitter's "Discover" feature is getting more dialed in to users' preferences, a blog post by Twitter Vice President Satya Patel announced this morning. The post says the feature will pay attention to "additional personalization signals" to figure out which stories to display, instead of just showing users what's trending.

Facebook Sets IPO Date For May 18: Report - Forbes

Facebook has set a planned date for its initial public offering of May 18, according to the Wall Street Journal, citing “people familiar with the matter.” The social networking giant is expected to start its roadshow on Monday to pitch the company to potential Wall Street investors, the Journal reports.

79% of Marketers Plan to Increase Spend on Social Media Marketing - eMarketer

As marketers spread their time and resources across digital, social media is becoming a bigger piece of the puzzle. Looking at spending on advertising and marketing tactics, 79% of US marketing professionals said they plan to increase spending on social media marketing or ads in the next 12 months, with mobile and tablet spending not far behind, at 75% and 66%, respectively, as the next areas that will see budget growth.

Report: Cover Images Draw Eyeballs on Facebook Timeline Pages - AllFacebook

Eye-tracking outfit EyeTrackShop turned its eyes to timeline for pages and found that the cover image was king.EyeTrackShop’s findings ran counter to those from another eye-tracking study earlier this month by Simple Usability, which concluded that the importance of cover images was overrated, saying that most users did not notice creative combinations of the cover image and profile image, and many thought of the former as advertising space.

LinkedIn Tops the Forbes Fast Fast Tech 25: Annual List of Growth Kings - Forbes

The crucial question for investors is how much weight you give to things you can’t begin to imagine. That leap of faith is what drives interest in our list of America’s 25 Fastest-Growing Tech Companies. All of them have shown a remarkable ability to defy sales gravity. We combed more than 5,000 publicly traded technology companies, looking for profitable companies with a minimum revenue of $150 million and a minimum market value of $500 million.

This Week in Social: New Embeddable Tweets, Google to Launch Third-Party Commenting

Twitter Adds Embeddable Tweets: 8 Creative Ways to Leverage Them - Social Media Examiner Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience. Read this post to learn how to leverage this new feature in 8 creative ways.

Facebook Adds Yahoo Patent Lawsuit to IPO Filing - Mashable

Facebook updated its $5 billion initial public offering (IPO) filing this week to include the details about its patent battle with Yahoo. This is the third time Facebook has amended its S-1 form. The list of lawsuits against the company seems to grow as the company gets closer to becoming a publicly traded company, which is expected to happen by May.

Google to Launch Third-Party Commenting Platform to Rival Facebook - The Next Web

Google is about to launch a new commenting system that will tie into the search giant’s Google+ platform, web services and web search, a source close to the product’s development confirmed with The Next Web. The Google comment system, which will almost certainly rival that of Facebook, will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites.

Twitter Rewind: Big Highlights From 2012 to 2006 - Mashable

Six-year-old Twitter is a remarkably different animal than it was when co-founder Jack Dorsey sent the service’s first tweet in March 2006: “just setting up my twttr,” he wrote. To keep the social media powerhouse intact as more people, celebrities and world leaders find their roles in the birdcage, Twitter has evolved its aesthetics, functionality and business model. In this post, Mashable gathered the best moments in Twitter’s eventful existence to help you reminisce.

New Study: Men Seek Online Product Reviews and Tell Their Friends About Their Findings - eMarketer

A new study by Men’s Health magazine and GfK Roper found that men not only compare prices online and read consumer reviews, but they also tell their friends when they learn something positive about a brand or product online. These online shopping activities are significantly higher for product categories like tech, auto, food/cooking, and more.

This Week in Social: Pinterest's New Profile, Twitter Plots Changes to Brand Pages

Pinterest CEO Ben Silbermann Talks New Profile, New Social Tools, Addresses Controversy – Fast Company Pinterest, the addictive image collection and sharing site, will soon release a new profile page, possibly as soon as this week, and expand the types of items people can collect to include video.  CEO and cofounder Ben Silbermann said that the company is also working on ways to make attribution of shared media "easier and easier."

What Marketers Should Know About Brand Advocates - eMarketer

Brand advocates are consumers who actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family. Social media influencer and advocacy company Zuberance found, in a January 2012 study, that US internet users are making more recommendations than ever before, across a variety of industries. On average, the US internet users studied by Zuberance made 9 recommendations per year.

CNN Said to Be in Talks to Acquire Mashable – NY Times

CNN and the social news Web site Mashable are in advanced talks that may lead to an acquisition of the site, three people briefed on the talks said. If the deal was completed, Mashable would become the latest Internet media start-up company to be swallowed by a more diverse media company, in much the same way that TechCrunch was acquired by AOL in 2010.

Twitter Plots Big Changes to Brand Pages – AdAge

Big changes are coming to Twitter's "brand pages," the landing pages it offers to some marketers that also spend ad dollars on the network. Launched in December, the pages show the brand's Twitter feed and images, but Twitter plans to add experiences, including e-commerce, contests and sweepstakes, according to three executives familiar with the matter.

Marketers Mobilize “Brand Armies.” B2B Companies Get Strong Results With Net Promoter Systems - BtoB Magazine

It has long been a rule of thumb that a customer who has a good experience with a brand will tell seven people. But now, through the magic of Facebook, LinkedIn and Twitter, a customer can tell a positive brand story to hundreds, thousands or even millions of people with just a few keystrokes. CDW, Parallels Holdings and other b2b marketers are taking advantage of this opportunity by empowering their most satisfied customers to post to Facebook and other social media.

Top 10 Superbowl Commericals According to Facebook and Twitter

This morning AdAge published the top 10 commercials that received the most social media buzz during yesterday's Superbowl. Want to watch the commercials again? Here ya go! 1. H&M's "Bodywear for H&M" feat. David Beckham- 108,914 Social Media Comments

2. Chrysler's "It's Halftime in America" feat. Clint Eastwood - 95,682 Social Media Comments

3. NBC The Voice's "Vocal Combat" feat. Betty White - 90,282 Social Media Comments

4. Doritos' "Man's Best Friend" - 73,724 Social Media Comments

5. Pepsi's "King's Court" feat. Elton John and Melanie Amaro- 44,526 Social Media Comments

6. Chevy Silverado's "2012"- 41,336 Social Media Comments

7. Doritos' "Sling Baby"40,990 Social Media Comments

8. Skechers' "Go Run Mr. Quiggly"- 35,256 Social Media Comments

9. Bud Light's "Rescue Dog"- 28,582 Social Media Comments

10. Samsung's "The Next Big Thing"- 25, 512 Social Media Comments