n this post we are going to debunk the the top five myths around B2B word-of-mouth marketing. Word of Mouth (WOM) is the “world’s most powerful sales tool,” according to Neilsen. Today, thanks to social media like blogs, social networks, Twitter and more, word-of-mouth is more influential than ever. But is word-of-mouth effective in B2B environments?
Last week we had the honor of having Paul Dunay as a guest speaker in our word-of-mouth webinar series at Zuberance. Rob Fuggetta (Zuberance founder) and Paul Dunay presented and interacted with hundreds of attendees from a variety of companies. Attendees ranged from marketing managers to C-level execs from Fortune 100 companies to small and medium size businesses.
Peers and colleagues (Word of Mouth) is the the most important and influential source of information for business decision makers, a recent Forrester study showed.