word of mouth b2b

Debunking Top Five Myths of B2B Word-of-Mouth Marketing

n this post we are going to debunk the the top five myths around B2B word-of-mouth marketing. Word of Mouth (WOM) is the “world’s most powerful sales tool,” according to Neilsen. Today, thanks to social media like blogs, social networks, Twitter and more, word-of-mouth is more influential than ever. But is word-of-mouth effective in B2B environments?

Top 5 Secrets of B2B Word Of Mouth Marketing (Video Available)

Last week we had the honor of having Paul Dunay as a guest speaker in our word-of-mouth webinar series at Zuberance. Rob Fuggetta (Zuberance founder) and Paul Dunay presented and interacted with hundreds of attendees from a variety of companies. Attendees ranged from marketing managers to C-level execs from Fortune 100 companies to small and medium size businesses.