Date: Wed, April 18, 2012
Time: 11:00 AM PST/ 2:00 PM EST
Twitter hashtag: #zuberance
With 845 million active users and 2.7 billion “likes” everyday, Facebook’s marketing potential has brands foaming at the mouth. However, due to the constant evolution of Facebook updates plus EdgeRank filtering your content, the road to Facebook marketing success is quite a bumpy one. Instead of focusing on simply racking up “likes,” let your Superfans (AKA Brand Advocates) drive your Facebook strategy. Brand Advocates are truly a different breed; beyond “liking” your brand, they’ll proactively recommend your products to their friends, share your content, and help you build your brand army.
Register for the webinar and we’ll teach you how to turn “likes” into leads and Superfans into social media marketing machines.
You’ll learn how to:
- Identify your Brand Advocates amongst your fanbase
- Leverage new Timeline features to boost advocacy
- Energize Brand Advocates to improve EdgeRank
- Generate leads and lower customer acquisition costs via your Superfans
- Plus, real-world case studies on how top brands like Box, GMC, Parallels, and more are leveraging their Advocates on Facebook
About the Speakers
As an expert in Interactive Marketing and Social Media, Scott Meldrum provides digital strategy, creative and media solutions for leading companies in the entertainment and retail industries. Leveraging 15 years of interactive experience, he has delivered digital advertising and social media programs for brands like Starbucks, Best Buy, Shell, and TiVo, and has helped recording artists Jennifer Lopez, Avril Lavigne, and Coldplay reach star status.
Rob Fuggetta is the leading expert on brand advocacy. He is a former partner at Regis McKenna Inc., the legendary marketing and communications firm where he co-managed the Apple account. He later became CMO at Genuity, a Verizon spin-out which went public in June 2000. Fuggetta is the author of "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force," to be published by John Wiley & Sons in 2012.
Bonus! Each registrant will receive a free copy of the Zuberance whitepaper, “Turning Fans and Followers into Brand Advocates.”