Date: Thursday, March 10, 2011
Time: 11am PST/2pm EST
Twitter hashtag: #hotelmktg
Hotels and resorts spend billions on marketing and sales promotions trying to lure travelers to their properties and keep them coming back through loyalty reward programs. However, an influential and powerful segment that is often overlooked is Brand Advocates. The value of energizing Brand Advocates goes beyond loyalty. Brand Advocates are highly satisfied customers that pro-actively recommend your properties to their social networks online and offline. Mobilizing Brand Advocates turns your best customers into a cost-effective marketing force, driving sales and positive Word of Mouth.
In this interactive webinar, you'll learn from hotel industry leaders and social media experts how to energize your Brand Advocates to boost bookings and positive word of mouth.
- How to identify and energize your best customers (AKA your Brand Advocates)
- How leading hotels are leveraging WOM and social media to drive customer acquisition
- How to measure social media marketing ROI
- How to think about the value of Loyalty Programs vs. Brand Advocacy Programs
John Moser, CMO, Denihan Hospitality Group
John Moser has been with DHG for 25 years and currently oversees all aspects of marketing, branding, advertising, public relations, and web strategy for DHG, directing an integrated marketing effort that simultaneously engages current and future guests for the Affinia, James, and Benjamin brands. He was recently named Marketing Executive of the Year for 2008 one of the Top 25 Extraordinary Minds in Marketing by HSMAI.
Robin Korman, Senior Vice President, Loyalty Marketing and Strategic Partnerships, Wyndham Hotel Group
As the senior vice president of loyalty marketing and strategic partnerships, Korman is responsible for the development and management of the company's loyalty program, customer loyalty initiatives, all direct-marketing programs and internal and external strategic marketing alliances. Previously, Korman was senior vice president and general manager at Chase Card Services where she was responsible for overseeing the company's multi-billion dollar partner credit card portfolio.
Rob Fuggetta, Founder/CEO, Zuberance
Rob is the driving force behind Zuberance's vision and is ultimately responsible for all aspects of Zuberance's business including product, engineering, operations, customer success, and sales and marketing. He has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was a former partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business.
A copy of the whitepaper, "Energizing Brand Advocates and Increasing Your Social Media ROI" will be available to all registrants.