Rob Fuggetta, founder & CEO of Zuberance, will be the guest speaker at the upcoming Northern California chapter meeting of the Marketing Executives Networking Group (MENG.) Date: Thurs, Jan 19, 2012
Location: Parc 55 Wyndham Hotel, San Francisco
Customer advocacy is the #1 priority for Chief Marketing Officers (CMOs) worldwide, according to a recent IBM study. Fuggetta's presentation, which is entitled "Turning Advocates into a Powerful Marketing Force," will feature real-world case studies about how companies like Intuit, CDW, Rubio's Fresh Mexican Grill and many others are leveraging their most enthusiastic customers to spread positive Word of Mouth and drive sales.
About the Speaker
Rob Fuggetta is the leading expert on brand advocacy and has more than 20 years of marketing leadership experience. He is a former partner at Regis McKenna, the legendary Silicon Valley technology marketing and communications firm, where he co-led the global Apple account. He later became the CMO at Genuity, a Verizon spin-out which went public in June 2000. Fuggetta is the author of "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" to be published by John Wiley & Sons in 2012.