[UPDATED: VIEW WEBINAR RECORDING HERE]
3 B2B Case Studies in 30 Minutes: How Three B2B Companies are Leveraging Customer Advocates to Drive Sales Now
Date: Wed, Feb 29, 2012 Time: 11:00 AM PST/ 2:00 PM EST Twitter Hashtag: #zuberance
Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?
- Jen Grant, VP of Marketing, Box
- Jill Hunley, VP of Global Social Media and Online Engagement, AVG Technologies
- Kim Johnston, VP of Marketing, Parallels
- Rob Fuggetta, Founder/CEO, Zuberance
- How to identify and energize your best customers (AKA Brand Advocates)
- How to generate referral leads and boost sales via Social Media
- How to lower customer acquisition costs and increase conversion rates and sales via your Brand Advocates
- How to measure the impact of mobilizing Brand Advocates
Please feel free to share the invitation with your social networks!
P.S. Do you have any burning questions about the best ways to energize your Brand Advocates? Enter them on the registration page and we'll be sure to address them during the webinar.