hotel marketing

3 Case Studies in 30 Min: How 3 Hotels are Increasing Sales by Leveraging Advocates

3 Case Studies in 30 Minutes: How Three Hotels are Increasing Sales and Ratings by Leveraging Their Brand Advocates

Date: Thursday, December 15, 2011

Time: 11:00 AM PST/2:00 PM EST

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Hotels and resorts spend billions on marketing and sales promotions trying to lure travelers to their properties and keep them coming back through loyalty reward programs. However, an influential and powerful segment that is often overlooked is Brand Advocates. The value of energizing Brand Advocates goes beyond loyalty. Brand Advocates are highly satisfied customers that pro-actively recommend your properties to their social networks online and offline. Mobilizing Brand Advocates turns your enthusiastic guests into a cost-effective marketing force, boosting ratings and reviews and driving sales.

Register now to attend this free webinar featuring real-world success stories from:

  • Motel 6
  • Tryp by Wyndham
  • Atlantis

Participants will learn how to:

  • Identify and energize your best customers (AKA Brand Advocates)
  • Boost ratings and increase positive reviews on TripAdvisor and other review sites
  • Generate leads and drive sales via social media
  • Measure the impact of mobilizing Brand Advocates

All participants will receive a free whitepaper, "How Hotels Can Turn Word of Mouth and Social Media into Sales."

Expert Speaker: Rob Fuggetta, Founder/CEO, Zuberance (@robfuggetta)

Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, “Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates.”

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Whitepaper: How Hotels Can Turn Word Of Mouth & Social Media Into Sales

Download: How Hotels Can Turn Word of Mouth & Social Media Into Sales Hotel marketers dedicate precious resources, dollars, time and energy luring and converting new customers. However, their most valuable marketing resource is often overlooked: Brand Advocates. This powerful segment of influential and passionate customers is already singing your praises by recommending your hotel, both online and off. Energizing your Brand Advocates can bring you the ultimate prize: a powerful marketing force that continuously recommends and sells on behalf of your hotel without being paid to do so.

Download this whitepaper and learn:

  • How to identify Brand Advocates
  • Brand advocacy best practices and keys to success
  • Key attributes of Brand Advocates and what they will do for your brand
  • Real world case studies on how leading hotel chains are leveraging their Advocates to drive sales
  • The value of Brand Advocates

We want to hear from you!  Feel free to posts your thoughts about the whitepaper here.

Webinar- How to Turn Loyal Customers into Salespeople

Zuberance and the Hospitality Sales Marketing Association International (HSMAI) are teaming up for our next webinar, "How to Turn Loyal Customers into Salespeople." Register Now!

Date: Thursday, March 10, 2011

Time: 11am PST/2pm EST

Twitter hashtag: #hotelmktg

 

Hotels and resorts spend billions on marketing and sales promotions trying to lure travelers to their properties and keep them coming back through loyalty reward programs. However, an influential and powerful segment that is often overlooked is Brand Advocates. The value of energizing Brand Advocates goes beyond loyalty. Brand Advocates are highly satisfied customers that pro-actively recommend your properties to their social networks online and offline. Mobilizing Brand Advocates turns your best customers into a cost-effective marketing force, driving sales and positive Word of Mouth.

In this interactive webinar, you'll learn from hotel industry leaders and social media experts how to energize your Brand Advocates to boost bookings and positive word of mouth.

  • How to identify and energize your best customers (AKA your Brand Advocates)
  • How leading hotels are leveraging WOM and social media to drive customer acquisition
  • How to measure social media marketing ROI
  • How to think about the value of Loyalty Programs vs. Brand Advocacy Programs

Featured Speakers:

John Moser, CMO, Denihan Hospitality Group

John Moser has been with DHG for 25 years and currently oversees all aspects of marketing, branding, advertising, public relations, and web strategy for DHG, directing an integrated marketing effort that simultaneously engages current and future guests for the Affinia, James, and Benjamin brands. He was recently named Marketing Executive of the Year for 2008 one of the Top 25 Extraordinary Minds in Marketing by HSMAI.

Robin Korman, Senior Vice President, Loyalty Marketing and Strategic Partnerships, Wyndham Hotel Group

As the senior vice president of loyalty marketing and strategic partnerships, Korman is responsible for the development and management of the company's loyalty program, customer loyalty initiatives, all direct-marketing programs and internal and external strategic marketing alliances. Previously, Korman was senior vice president and general manager at Chase Card Services where she was responsible for overseeing the company's multi-billion dollar partner credit card portfolio.

Rob Fuggetta, Founder/CEO, Zuberance

Rob is the driving force behind Zuberance's vision and is ultimately responsible for all aspects of Zuberance's business including product, engineering, operations, customer success, and sales and marketing. He has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was a former partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business.

A copy of the whitepaper, "Energizing Brand Advocates and Increasing Your Social Media ROI" will be available to all registrants.

Register now!