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This Week in Social: Twitter Pumps Discovery Feature, Facebook IPO May 18

Twitter Pumps Up Discovery Feature with Social Signals - CNET

Twitter's "Discover" feature is getting more dialed in to users' preferences, a blog post by Twitter Vice President Satya Patel announced this morning. The post says the feature will pay attention to "additional personalization signals" to figure out which stories to display, instead of just showing users what's trending.

Facebook Sets IPO Date For May 18: Report - Forbes

Facebook has set a planned date for its initial public offering of May 18, according to the Wall Street Journal, citing “people familiar with the matter.” The social networking giant is expected to start its roadshow on Monday to pitch the company to potential Wall Street investors, the Journal reports.

79% of Marketers Plan to Increase Spend on Social Media Marketing - eMarketer

As marketers spread their time and resources across digital, social media is becoming a bigger piece of the puzzle. Looking at spending on advertising and marketing tactics, 79% of US marketing professionals said they plan to increase spending on social media marketing or ads in the next 12 months, with mobile and tablet spending not far behind, at 75% and 66%, respectively, as the next areas that will see budget growth.

Report: Cover Images Draw Eyeballs on Facebook Timeline Pages - AllFacebook

Eye-tracking outfit EyeTrackShop turned its eyes to timeline for pages and found that the cover image was king.EyeTrackShop’s findings ran counter to those from another eye-tracking study earlier this month by Simple Usability, which concluded that the importance of cover images was overrated, saying that most users did not notice creative combinations of the cover image and profile image, and many thought of the former as advertising space.

LinkedIn Tops the Forbes Fast Fast Tech 25: Annual List of Growth Kings - Forbes

The crucial question for investors is how much weight you give to things you can’t begin to imagine. That leap of faith is what drives interest in our list of America’s 25 Fastest-Growing Tech Companies. All of them have shown a remarkable ability to defy sales gravity. We combed more than 5,000 publicly traded technology companies, looking for profitable companies with a minimum revenue of $150 million and a minimum market value of $500 million.

This Week in Social: Location-Based Ads on Foursquare? 70% of Brands Ignore Twitter Complaints

Are Location-Based Ads on Foursquare's Radar? - Adweek A new option from Foursquare would, with a user's permission, automatically report the user's location near a designated spot or let the user know when friends are nearby. Foursquare Radar would relieve users of the need to call up the application and check in when they arrive at a destination. It could also provide a "geo-fencing" solution for businesses to reach out to potential customers in the area.

70% of Companies Ignore Customer Complaints on Twitter - Convince & Convert

Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt. New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question.

New Study: Consumers Go Online to Verify Product Recommendations - ZuberRants

A recent study by Cone Communications found that many consumers go online to seek additional information about products they’re considering purchasing as well as to verify recommendations they’ve received from their peers. This study truly highlights why it’s important that brands continuously drive their most enthusiastic customers to where prospects are seeking online product information.

LinkedIn's New Features- a Lot Like Facebook & Twitter with More Opportunities for Marketers - Social Media Today

Thanks to the recent updates, admins of company profiles on LinkedIn can post real, honest-to-goodness status updates and actually include a link! This is very exciting for now all updates you make to your company status will appear on your follower's LinkedIn home page. Your followers will have the option to Like, Share or Comment on your status update and in turn this "engagement" will also be seen by all of your followers' respective networks, providing your company, your brand with a whole new and expanded audience.

Google+ Traffic Falls 60% From Post-Launch Highs - Mashable

Traffic to Google+ spiked 1,200% in the first few days following its public launch Sept. 20, but has since plummeted by 60%, according to a report from a data analytics company.

-Cara Fuggetta, Marketing Manager, Zuberance

This Week in Social: How Google+ is Winning (and Losing), Foursquare Launches Tip Lists

LinkedOut: Another Social Network Opt-Out Draws Fire - WSJ It seems that privacy questions about social-networking sites are the new black. This time, some customers are expressing concern about LinkedIn, the job-networking site that had its IPO last month. At issue, a two-month-old site tweak that can turn members from ordinary career networkers into brand cheerleaders with their profile photo and name popping up in related advertising.

Social Media Hierarchy of Effects and ROISocial Media Today

We all know that Brand Advocates are actively promoting your brand to their network, but how did they get there? This article explains the hierarchy, or the funnel, of the social network and its effects.  If a brand nurtures the relationship through the stages in the funnel then hopefully they find a Brand Advocate who can help with positive ROI.

Foursquare Gets into the Crowdsourced Curation Game With Tip Lists - TechCrunch

Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. The company is now trying to improve on the Tips experience and get users to fancy themselves local experts. After all, you must know something about some place in the city you live in right?

6 Ways Google+ is Winning (and Losing) - AdAge

PepsiCo’s Shiv Singh, shares the pro’s and cons of Google+. He’s still trying to figure out if this network will become an add-on or a replacement to his current digital habits. To him, Google+ has the best of Facebook and the best of Twitter you have the ability to broadcast and select closed groups who should receive that broadcast. So is it meant to be a bridge between the two but do we really need that?

Restaurant Groupies Are Valuable to Companies - Star-Telegram

Call it fanaticism or simply dedication, but these are the ultra-enthusiastic fans that every restaurant craves. Restaurant groupies have always been around, but they're more valuable at a time when the economy forces consumers to choose carefully when they eat out, and a few online posts can inform thousands.

-Cara Fuggetta, Marketing Manager, Zuberance