social media case study

Webinar Recording: How 3 Fitness Companies are Increasing Sales via Brand Advocates

The recording below is from our recent webinar, “3 Case Studies in 30 Minutes: How Three Health and Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Their Brand Advocates” featuring social marketing success stories from 24 Hour Fitness, Club One, and Anytime Fitness. The speaker was Founder/CEO of Zuberance, Rob Fuggetta (@robfuggetta).

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Key Takeaways:

  • Brand Advocate definition: Highly-satisfied customers and others who pro-actively recommend brands or products without being paid.
  • Brand Advocates are a different breed- They are 2X more active content creators and 4X more likely to share great product experiences.
  • On average, 50% of a company's customers are Brand Advocates.
  • Identify your brand's Advocates by asking The Ultimate Question: On a scale from 1-10, how likely are you to recommend our brand or products to your friends? (9's and 10's are Advocates.)
  • Advocate marketing campaigns yield an 86% click-through rate vs. 5% for traditional marketing.
  • Club One has identified 8,800 Advocates who have shared over 16,000 Club One offers with their social networks.
  • Anytime Fitness has energized their brand army to share over 1,000 offers driving trials and memberships.
  • 24 Hour Fitness has mobilized their 90,000 Advocates to publish over 2,600 reviews to Yelp.

To learn more about how Fitness companies are turning their Brand Advocates into a marketing force, download our whitepaper, "Club One Gets 9X ROI by Energizing Brand Advocates."

-Cara Fuggetta, Marketing Manager, Zuberance

 

3 Webinars On Social Marketing Success Stories From Intuit, Motel 6, Club One & More

We are hosting three (that’s right three) upcoming webinars that will feature social marketing success stories from top brands like Intuit, Microsoft, 24 Hour Fitness, and Motel 6. The case studies will be presented by Rob Fuggetta (@robfuggetta), Founder/CEO of Zuberance and author of soon to be published book, “Energize! How to Turn Word of Mouth and Social Media into Sales by Energizing Brand Advocates.”

Take your pick from the webinars below. Heck, why not sharpen your social marketing skills and sign up for all three?!

Particpants will learn how to:

  • Identify and energize your best customers (AKA Brand Advocates)
  • Boost ratings and increase positive reviews on review sites like Yelp, Amazon, and TripAdvisor
  • Generate leads and drive sales via social media
  • Measure the impact of mobilizing Brand Advocates

Join the conversation on twitter for all three webinars using #zuberance

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3 Case Studies in 30 Minutes: How Three Health & Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Their Brand Advocates Date: Tues, Dec 13, 2011 Time: 11 AM PST/ 2 PM EST Featuring case studies from:

  • 24 Hour Fitness
  • Club One
  • Anytime Fitness

Register now for the Health & Fitness Webinar

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5 Case Studies in 30 Minutes: How Five Software Companies are Increasing Sales and Positive Word of Mouth by Mobilizing Their Brand Advocates Date: Wed, Dec 14, 2011 Time: 11 AM PST/ 2 PM EST Featuring case studies from:

  • Intuit
  • Microsoft
  • Webroot
  • NetApp
  • Corel

Register now for the Software Webinar

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3 Case Studies in 30 Minutes: How Three Hotels are Increasing Sales and Ratings by Leveraging Their Brand Advocates Date: Thurs, Dec 15, 2011 Time: 11 AM PST/ 2 PM EST Featuring case studies from:

  • Motel 6
  • Tryp by Wyndham,
  • Circus Circus

Register now for the Hotel Webinar

Hope you will join us!

-Cara Fuggetta, Marketing Manager, Zuberance