software marketing

Content Marketing + Brand Advocates = Black Friday Success

No one wants coal in their stocking from their CEO. That's why marketers spend vast time, money, and effort making Black Friday a great success. Approaching the holidays, brands typically pump up advertising, push promotions, discount products, etc. But if you want to hear a more innovative and cost-effective way to boost Black Friday sales, check out this sweet success story that leverages content marketing and brand advocacy.

After releasing a new version of their product, a software company wanted to get their customers to upgrade. Knowing that their customers are more effective salespeople, they got their Brand Advocates to create stories about the benefits of upgrading. These stories were sent to customers who hadn't yet upgraded, coupled with an exclusive promotional offer. The result? A whopping 68% sales conversion rate – about 50X higher than traditional online marketing conversion rates. (I'll wait for you to pick your jaw up off the floor....)

Here's the icing on the cake: The software company didn’t give Advocates any type of reward, perk, or incentive for creating stories. They simply made it easy for Advocates to create stories and then leveraged the content smartly. (You don’t need to pay or provide incentives to real Advocates. Their “reward” is helping others, studies prove.)

Don't wait until Black Friday rolls around next year to utilize this strategy. Start finding and activating your Brand Advocates today.

To learn more, register for our upcoming webinar "How to Super-Charge Content Marketing via Brand Advocates."

-Cara Fuggetta, Marketing Manager, Zuberance

Webinar: How 5 Software Companies are Increasing Sales by Mobilizing Brand Advocates

5 Case Studies in 30 Minutes: How Five Software Companies are Increasing Sales and positive Word of Mouth by Mobilizing their Brand Advocates

Date: Wednesday, December 14, 2011

Time: 11:00 AM PST/2:00 PM EST

Join the conversation on Twitter: #zuberance


Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. In fact, many software companies get more than half their business from Word of Mouth. In today’s social-media-connected world, the voice of your customers on blogs, social networks, and third party review sites such as Amazon is more influential than ever. But how do software marketers harness the power of social media and Word of Mouth to drive sales and positive reviews?

Register now to attend this free webinar featuring real-world success stories from:

  • Intuit
  • Microsoft
  • Webroot
  • NetApp
  • Corel

Participants will learn how to:

  • Identify and energize your best customers (AKA Brand Advocates)
  • Boost ratings and increase positive reviews on Amazon and other review sites
  • Generate leads and drive sales via social media
  • Measure the impact of mobilizing Brand Advocates

All participants will receive a free whitepaper, "The ROI of Energizing Brand Advocates."

Expert Speaker: Rob Fuggetta, Founder/CEO, Zuberance (@robfuggetta)

Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, “Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates.”