Webroot Secures Sales by Leveraging Their Brand Advocates

Diane Beaudet, VP of Global Marketing Programs for Webroot, an online protection software company, discusses the power of Brand Advocates.

Some highlights from Webroot's Advocacy Program:

  • Webroot has created a brand army of 11,000 Webroot Advocates (and growing.)
  • Webroot Advocates have written about 6,000 reviews.
  • Over 500 positive reviews have been published to third party review sites such as Amazon, BestBuy, and CNET.
  • Advocates give Webroot products an average rating of 4.5/5 stars.
  • In one quarter, sales increased by 200% due to Advocate-generated reviews that were published on Amazon.

What's next for Webroot's Advocate Program?

Webroot plans to leverage their Advocates to drive sign-ups and participation in a new online community to be launched in 2012.

Read more about how Webroot is turning their enthusiastic customers into a powerful marketing force here.